How Industry Standard Handles Its Feed Ads

From The RSS Weblog:

This post is interesting: How Industry Standard Handles Its Feed Ads:
industry stasndard feed

The Industry Standard handles its feed monetization issues smartly. A screen clip of its appearance in Bloglines is at right. At the top of each day’s feed is a list of article headlines and single-sentence summaries, as compiled each day at Readers wioshing to avoid feed ads can click over
to the site on a story-by-story basis. Below that summary follows complete feed posts with embedded display ads on the right side. For the last five weeks two ads have alternated in the rotation.

I’m thinking a lot about monetising and tracking RSS feeds at the moment. Smart solutions like this seem to me to be very much the way forward.