Making profits one page view at a time

In a post about Rupert Murdoch’s comment on Microsoft and Google, Om Malik says this:

Google’s game plan. No need for coherence as long as you can attach advertising to it. Or as I like to say, a company that makes profits one page-view at a time.

I love that. It may be glib, but it also expresses a real truth – and one which may have answered my question about the value of APIs, if I get time to give it enough thought….