Yahoo signs up Gawker

Here’s one future for Yahoo News: news headlines from Gizmodo. Y’s signed a non-exclusive distribution deal with Gawker to put content from Nick Denton’s firm into its media pages. I’ve been expecting this for a long while – it makes perfect sense, and is in many ways a throwback to the old days when Yahoo gobbled up distribution deals with content partners all over the shop (including Guardian Unlimited), under the old formula “content for traffic.” The advent of RSS and AdSense/Overture has breathed new commercial life into that model, and the degree of comfort that entrepreneurs like Denton have for broad, lightly-held distribution models means more of these deals are likely. I think it’s particularly interesting that Denton’s initial reaction to the AOL-Weblogs Inc deal was that it was really premature. This deals sheds quite a lot of light on what he meant by that, I think. I don’t know, but I’ll bet he’s going to be chasing massive distribution (and thus audience) for quite a while yet, and didn’t want to get locked into one platform too early. Smart.