Complete Tosh: Community is mainstream

Neil makes a good point about community, in response to research showing that half the UK adult population participate in some kind of online community:

The numbers are also a reminder that, while participation in some kinds of online community may remain something of a minority sport (for instance chat participation or blog commenting) the number of people taking part at a lower level of intensity – posting biogs on FriendsReunited, or travel tips on BeenThere – is much higher. And there’s an even bigger number just watching, for now.

Community is no longer for geeks and early adopters, and has probably been mass market for quite a long time.