4iP and Facebook: smart

Jamie Arnold’s added some more colour to yesterday’s announcement that 4iP will be funding some applications built with the new London Datastore. And the announcement is that the other partner is… Facebook.

As Tom Loosemore said yesterday, while not trivial the development of applications and services is but the first part of the challenge. To be successful the products need to attract and retain a large audience. We feel that with the added support of the world’s biggest social network and a national broadcaster we should be able add significant value and expertise to ensure the public gets the most from this new opportunity.

via 4iP | Facebook link up with 4 The People.

Smart and interesting. 4iP needs some glue to bring its investments together, and that glue might simply be the people who use them (rather than a more corporate portfolio approach). So a hook-up with Facebook makes a lot of sense. And not just on this project, either.

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