# Flow is the feed. Itâ€™s the posts and the tweets. Itâ€™s the stream of daily and sub-daily updates that remind peoÂple that you exist.
# Stock is the durable stuff. Itâ€™s the conÂtent you proÂduce thatâ€™s as interÂestÂing in two months (or two years?) as it is today. Itâ€™s what peoÂple disÂcover via search. Itâ€™s what spreads slowly but surely, buildÂing fans over time.