Olympics stats: London’s gonna be huge

But it looks like Vancouver and Beijing’s online audience will pale against London2012.com. “London is already tracking x2 Vancouver traffic at same stage and planning for 10 billion visits,” Balfour’s slides said. “We’re aiming to sign up 5m+ to our databases.”

via World Cup vs Olympics: How The Next Big Tournament’s Shaping Up Online | paidContent:UK.

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