This one seems kind of surprising, and yetâ€¦The Huffington Post has acquired Adaptive Semantics, its first purchase of another company. HuffPo wants to use Adaptive Semanticsâ€™ software, which provides â€œlearning and sentiment analysis technologyâ€ to continue to scale community and work in tandem with the siteâ€™s team of human moderators. The move is in part, a reaction to the rise of other freelance aggregators, and the newly aggressive approach to this kind of content by Yahoo (NSDQ: YHOO) and AOL (NYSE: AOL). Terms of the deal werenâ€™t disclosed.
HuffPo had already been working with Adaptive Semantics and also had a minority stake in the company. Elena Haliczer and Jeff Revesz, co-founders of Adaptive Semantics, will join HuffPo as project lead, social news technology; and director, social news technology, respectively.