Google adds editors, HuffPo adds algorithm

This one seems kind of surprising, and yet…The Huffington Post has acquired Adaptive Semantics, its first purchase of another company. HuffPo wants to use Adaptive Semantics’ software, which provides “learning and sentiment analysis technology” to continue to scale community and work in tandem with the site’s team of human moderators. The move is in part, a reaction to the rise of other freelance aggregators, and the newly aggressive approach to this kind of content by Yahoo (NSDQ: YHOO) and AOL (NYSE: AOL). Terms of the deal weren’t disclosed.

HuffPo had already been working with Adaptive Semantics and also had a minority stake in the company. Elena Haliczer and Jeff Revesz, co-founders of Adaptive Semantics, will join HuffPo as project lead, social news technology; and director, social news technology, respectively.

via Algorithm Arms Race: HuffPo Buys Adaptive Semantics, Its First Acquisition | paidContent.